Our story
In less than a decade, Coretec® has established itself as a trailblazer in premium, hybrid flooring. Find out how we achieved this through a number of key milestones.
Starting a revolution in hard surface flooring
That was our goal from the start. And in 2012 we succeeded. What sets us apart? A waterproof core and a sustainable cork underlayment. A whole new category of premium, hybrid flooring was born: Coretec®.
Conquering the US
Coretec® was the first brand to sell 100% waterproof floors. Over the years, we’ve built a great team of flooring experts to keep pushing the limits of our imagination and put Coretec® on the map. As such, we quickly became – and remain – the most in-demand hard surface flooring option.
Joining Shaw Industries
In 2016, Shaw Industries Group, Inc. acquired Coretec®. One year later, Coretec® became the industry’s number one hard surface consumer-flooring brand. Our innovative spirit and product qualities plus Shaw’s manufacturing expertise and robust distribution network are still a winning combination.
Building a European brand
In 2015, we opened our European HQ in Kruisem, Belgium. Today, we boast a nationwide network of specialty flooring retailers across Europe. Our goal: to create floors that tick all the boxes, from great aesthetics and unrivaled performance right down to carefree installation and easy cleaning.