At our core, we’ve always been innovators.
Even when our “Headquarters” was our founder’s spare bedroom. No matter how difficult our path seemed, we never wanted to follow anyone’s footsteps. Instead, we followed our passion to find a better floor.
Always placing our beliefs ahead of conventional wisdom ultimately led us to develop and patent the original 100% waterproof vinyl floor that delivers true style while handling just about anything life has in store.
We are originators, innovators and overall troublemakers. We saw an opportunity to create a better floor, and dove in mind, body and soul. We chased a dream and created a whole new category along the way. We are style enthusiasts, believers in technology and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life. We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.
WE ARE COREtec.