Our CORE Values
We’ve built our floors, and our success, on three simple beliefs:
Always fits your style
We have a passion for providing a wide selection of authentic natural looks, so you can express what makes you, you. Persistent in product innovation – including micro-beveled edges, enhanced painted bevels & Embossed in Register technology – we create the most appealing designs & textures available.
Stands up to real life
Our floors are 100% waterproof, kid-proof & pet-proof. Try them in your kitchen or bathroom: they won’t warp or buckle, even if submerged in water. Our 100% waterproof core, resilient vinyl and protective wear layer will keep your floor looking good for the life of your home. So naturally, all COREtec® floors come with a limited lifetime residential warranty.
Is engineered for simplicity
COREtec® is easy to install, to care for and to live with. Its secure angle tap system doesn’t require any glue or nails and can be installed over existing floors without additional underlayment. Forget about sanding, polishing, sealing or refinishing: our floors are maintenance-free.