Piet Dossche, Founder of COREtec Flooring

Our Quest For A Better Floor

“…that’s first & foremost, creating beauty.”
– Piet Dossche, Founder of COREtec Flooring
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At our core, we’ve always been innovators.

Even when our “Headquarters” was our founder’s spare bedroom. No matter how difficult our path seemed, we never wanted to follow anyone’s footsteps. Instead, we followed our passion to find a better floor. 

Always placing our beliefs ahead of conventional wisdom ultimately led us to develop and patent the original 100% waterproof vinyl floor that delivers true style while handling just about anything life has in store.

Our Mission

We are originators, innovators and overall troublemakers. We saw an opportunity to create a better floor, and dove in mind, body and soul. We chased a dream and created a whole new category along the way. We are style enthusiasts, believers in technology and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life. We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.
WE ARE COREtec.

At our core, we’ve always been innovators.

Our Mission

We are originators, innovators and overall troublemakers. We saw an opportunity to create a better floor, and dove in mind, body and soul. We chased a dream and created a whole new category along the way. We are style enthusiasts, believers in technology and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life. We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.
WE ARE COREtec.

Our CORE Values

We’ve built our floors, and our success, on three simple beliefs:

  • Always-fits-your-style

    Always fits your style

    We have a passion for providing a wide selection of authentic natural looks, so you can express what makes you, you. Persistent in product innovation – including micro-beveled edges, enhanced painted bevels & Embossed in Register technology – we create the most appealing designs & textures available.

  • Stands-up-to-real-life

    Stands up to real life

    Our floors are 100% waterproof, kid-proof & pet-proof. Try them in your kitchen or bathroom: they won’t warp or buckle, even if submerged in water. Our 100% waterproof core, resilient vinyl and protective wear layer will keep your floor looking good for the life of your home. So naturally, all COREtec® floors come with a limited lifetime residential warranty.

  • Is-engineered-for-simplicity

    Is engineered for simplicity

    COREtec® is easy to install, to care for and to live with. Its secure angle tap system doesn’t require any glue or nails and can be installed over existing floors without additional underlayment. Forget about sanding, polishing, sealing or refinishing: our floors are maintenance-free.