Piet Dossche, Founder of COREtec Flooring

Our Quest For A Better Floor

“…that’s first & foremost, creating beauty.”
– Piet Dossche, Founder of COREtec Flooring
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At our core, we’ve always been innovators.

Even when our “Headquarters” was our founder’s spare bedroom. No matter how difficult our path seemed, we never wanted to follow anyone’s footsteps. Instead, we followed our passion to find a better floor. 

Always placing our beliefs ahead of conventional wisdom ultimately led us to develop and patent the original 100% waterproof WPC floor that delivers true style while handling just about anything life has in store.

Our Mission

We are originators, innovators and overall troublemakers. We saw an opportunity to create a better floor, and dove in mind, body and soul. We chased a dream and created a whole new category along the way. We are style enthusiasts, believers in technology and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life. We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.
WE ARE COREtec.

At our core, we’ve always been innovators.

Our Mission

We are originators, innovators and overall troublemakers. We saw an opportunity to create a better floor, and dove in mind, body and soul. We chased a dream and created a whole new category along the way. We are style enthusiasts, believers in technology and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life. We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.
WE ARE COREtec.

Our CORE Values

We’ve built our floors, and our success, on three simple beliefs:

  • Style

    We know looks are the first thing you look for in a floor, or any part of your décor. That’s why we focus much of our innovative energy on creating the most authentic wood and stone looks with ultra-realistic textures and patterns in a vast array of shades. For every new style we introduce, dozens are rejected. We’ve always trusted our experience, taste and instincts — and so far they haven’t let us down.

  • Strength

    We make resilient, durable floors that stand up to real life. Whether dealing with messy pets, rambunctious kids, high heels or even catastrophic plumbing failures, our 100% waterproof cores, resilient vinyl and protective wear layers keep your floors looking good for the life of your home. So naturally, all COREtec floors are backed by a limited lifetime residential warranty.

  • Simplicity

    Life in general, and home improvement projects in particular, can be tricky. That’s why simplicity is engineered into our floors, and our flooring experience. COREtec can be easily installed over existing floors. Plus, buying from our network of specialty retailers is always pain-free with helpful service and expert advice. Because we want to make your entire flooring experience a happy one.