“…that’s first & foremost, creating beauty.”
Our Mission
We are originators, innovators and overall troublemakers. We saw an opportunity to create a better floor, and dove in mind, body and soul. We chased a dream and created a whole new category along the way. We are style enthusiasts, believers in technology and seekers of simplicity. We are passionate about providing people flooring solutions that meet their design dreams and stand up to real life. We are obsessed with creating an experience as beautiful as our floors. We are authentic to the core.
WE ARE COREtec.
Our CORE Values
We’ve built our floors, and our success, on three simple beliefs:
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Style
We know looks are the first thing you look for in a floor, or any part of your décor. That’s why we focus much of our innovative energy on creating the most authentic wood and stone looks with ultra-realistic textures and patterns in a vast array of shades. For every new style we introduce, dozens are rejected. We’ve always trusted our experience, taste and instincts — and so far they haven’t let us down.
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Strength
We make resilient, durable floors that stand up to real life. Whether dealing with messy pets, rambunctious kids, high heels or or even everyday drips and spills, our 100% waterproof cores, resilient vinyl and protective wear layers keep your floors looking good for the life of your home. So naturally, all COREtec floors are backed by a limited lifetime residential warranty.
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Simplicity
Life in general, and home improvement projects in particular, can be tricky. That’s why simplicity is engineered into our floors, and our flooring experience. COREtec can be easily installed over existing floors. Plus, buying from our network of specialty retailers is always pain-free with helpful service and expert advice. Because we want to make your entire flooring experience a happy one.