Our Story: Floors, the COREtec Way

Family in kitchen preparing a meal and child running through in stop motion style in a blur

COREtec cares about creating a better flooring experience.

We partner with local, independently owned and operated flooring retailers to bring you and your family the highest quality waterproof flooring with options available for almost any budget.


We believe healthy communities start with healthy homes, and healthy homes start with 100% waterproof, kidproof, petproof floors from COREtec.

Woman reviewing luxury vinyl flooring samples at a design consultation

From Inspiration to Innovation

Like most revolutionary ideas, we got our start by looking at things with a fresh, unbiased perspective. 

Hoping to shake things up in the hard surface flooring market, we set out to create an entirely new category of unique and sustainable luxury vinyl floors featuring an innovative waterproof core and cork underlayment to reduce sounds and increase comfort. And in 2012, we succeeded.

Child playing on Coretec Residential WPC flooring with wood look, featuring a colorful watering can and vibrant floral outfit, 48.03x7.09 inch dimensions

Introducing COREtec Floors

COREtec was the first brand to sell 100% waterproof floors - which quickly became (and remain) the most in-demand hard surface flooring option for their extreme durability, realistic designs and textures, simple installation and easy cleaning.

In 2015, COREtec received its first product patent for our 100% waterproof, kidproof, petproof core featured on our Originals collection.

Modern office waiting area with light wood flooring, blue and white walls, and contemporary furniture

COREtec Joins Shaw Industries

In 2016, Shaw Industries acquired COREtec, adding us to its portfolio of top-voted flooring brands.

By combining COREtec's innovative spirit and product strength with the power of Shaw's manufacturing expertise and robust distribution network, COREtec became the industry's first hard surface consumer flooring brand in 2017.

Warm and cozy room with teal painted walls, wall art and modern furniture.

What's Next for COREtec?

We're on a mission to build healthy communities, one waterproof floor at a time. We offer original designs and simple solutions to create a better flooring experience for anyone who buys, sells, installs or lives on our products.

Need More Help?

Let us help you find your perfect COREtec floor! Contact us, schedule a free Design Services consultation or find a local retailer below.

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Give Us a Ring

We know flooring. And we're here to answer your questions!

Mon to Fri | 8am-6pm EDT

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Book a Consultation

Virtual, no-obligation consult with a COREtec Design Expert for inspiration and product recommendations.

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Find a Local Retailer

Find a local flooring retailer near you.

Choose a White Glove retailer for an elevated experience.