News & Press

COREtec’s Triple Threat

Grande boasts style, comfort underfoot & a waterproof core

[Dalton] COREtec Grande, created to of-fer consumers a WPC product that delivers the desirable visual of engineered hard-wood and the performance of vinyl, is the latest addition to the brand’s impressive product portfolio. Backed by the innova-tion that has made COREtec The Original so successful, Grande ups the ante with its extra wide and long planks in realistic hardwood visuals and a waterproof core.

“COREtec The Original has gone to great lengths — 82 inches in fact — to cre-ate an awe-inspiring floor that will set you apart in grand fashion,” said John Crews, director of product design for COREtec. “Bold in beauty and design, this unique and innovative floor comes with all the benefits expected from The Original. Each massive Grande plank is 100 percent wa-terproof, kidproof and petproof, and will stand up to life’s real messes in style.”

Indeed, according to Crews, CORE-tec Grande is the largest, widest, thickest waterproof WPC floor that is currently on the market. “COREtec Grande is made to simulate engineered wood flooring in all its attributes. The extra thick WPC con-struction, with its foamed core, creates an unsurpassed comfort level and sound abatement,” he explained.

PROVEN PERFORMANCE
COREtec Grande features a 30 mil wear layer enabling it to offer the same durabili-ty found in COREtec The Original without compromising the crisp and clear visuals of its designs.

“Grande products feature an even thick-er core (9 mm) to provide more comfort, optimal sound absorption and ultimate stability,” said Crews.
Naples, Florida-based Hadinger Floor-ing is a committed COREtec dealer and has already bought stock of COREtec Grande.

“With the 82-inch boards, 30 mil wear layer, thicker core, cork back and clean bright colors, we believe this product will be a home run for us,” said Hadinger vice president Chris Cosentino, adding, “We even decided to add some colors to our ex-pansive stock selection so that we can offer our customers a full range of LVP (luxury vinyl plank) products from entry level all the way to Grande. We are excited to see where this collection goes.”

In addition to its cork underlayment promoting warmth underfoot, COREtec Grande floors feature an easy-to-install angle-tap locking system that allows float-ing installations to be completed in hours rather than days.


COREtec Grande, shown above in Goldin Oak, combines the performance benefits of COREtec The Original with authentic aged hardwood visuals and large plank formats.


“WE BELIEVE THE GRANDE LINE WILL DO GREAT IN OUR AREA OF NAPLES, FLA. FIVE OF OUR TOP 10 SELLING SKUS FROM CORETEC ARE PART OF THEIR PREMIUM LINE SO WE ALREADY DO QUITE WELL UP-SELLING THE PREMIUM PRODUCTS.”

— CHRIS COSENTINO, HADINGER FLOORING