On March 24, Floor Covering Weekly (FCW) announced the winners of its 2025 Dealers’ Choice Awards — an annual honor recognizing standout flooring products chosen by retailers nationwide.
This year, COREtec earned top honors in two categories: Technology and WPC. The win in WPC marks an impressive sixth consecutive victory, further cementing COREtec’s position as the category leader.
Check out the full award details below!
Technology Award – COREtec Reclaimed + Restored
Inspired by the beauty of materials transformed by time + tradition, these floors offer a nostalgic, upcycled hardwood aesthetic with all the comfort + convenience of Coretec luxury vinyl. Features a patent pending design.
WPC Award – COREtec Originals (3/4")
This new award-winning line features five timeless colors on premium ¾” thick, 9” x72” planks that target the true hardwood consumer. Inspired by sought-after European white oak visuals, the colors range from natural linen to dark + smoky hues.
Thank You to Retailers and FCW
COREtec extends its sincere appreciation to the retailers across the country whose continued confidence in our products contributed to this recognition. We are honored by your support and proud to serve such a dedicated community of professionals.
We also thank Floor Covering Weekly for organizing the Dealers’ Choice Awards and providing a valued platform to showcase innovation and excellence within the flooring industry.